When news spread that Xavier Naidoo had been nominated for the European Song Contest by public broadcaster NDR – represented by Thomas Schreiber (responsible for Fiction & Entertainment) – , we meant to cover this. Like many others in the internet, we had already written a blog article on Naidoo’s strange views some time ago. The issue was hot again now. It became even hotter with many blogs and comments covering it – including (although it’s hard to believe) Germany’s largest tabloid, also known as the Four-Letter Rag. There isn’t much more publicity to be had.